How audits work
When you post a store URL, eue fetches the page and runs a set of automated checks. It never logs into your store or changes anything — it only reads what a normal visitor (or a search crawler) would see.
What it checks
- Site health — a sample of internal links, number of external scripts, HTML page weight, cache headers, H1 usage, image alt text, and structured data (schema.org).
- Checkout & tracking — legacy tracking (Additional Scripts, Shopify Scripts,
checkout.liquid) that stops working under Shopify’s checkout changes, and whether tracking has moved to the current approach (Custom Pixels / Web Pixels). - AI shopping readiness — whether a product page exposes the structured data AI shopping tools need. This check needs a product page URL; on a homepage it will say so rather than guess.
- Merchant Center risk — signals that can put Google Shopping listings at risk. Also needs a product page.
What the score means
The score out of 100 is a rough summary, not a grade. It weights issues by severity (high / medium / low). A high score means the checks eue runs came back clean — it does not mean the store is flawless, and a lower score does not mean the store is bad. Use the individual findings, not just the number.
What it does NOT cover
- It scans the URL you give it. If you paste a homepage, the findings are about the homepage — product pages may be fine even if the homepage scores lower.
- It is not a full crawl. Internal links are sampled, not exhaustively checked.
- It is not Google Lighthouse. It focuses on Shopify-specific and content signals.
About the example teardowns
Some audits on eue are of well-known stores, posted as examples by the @eue account. Those are homepage scans unless noted, and are meant to show what a report looks like — not to grade the brand.
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