Flourist sells flour, beans, and grains with full traceability back to the farm, which is a strong differentiator in a commodity category. The audit below covers the technical side. Read it if you sell pantry or commodity goods and want provenance to carry the brand.
D
No structured data (JSON-LD) found
Search engines and AI have almost nothing structured to understand or recommend your products from.
Site audit
50/100A few high-impact technical issues are worth fixing before the smaller hygiene items.
highNo structured data (JSON-LD) found
Why Structured data is how search engines and AI understand your products. Without it you miss rich results and AI shopping visibility.
Fix Add Product, Organization, and BreadcrumbList JSON-LD. Many themes include it; a schema app fills gaps.
highNo Organization/merchant schema on the homepage (weakens brand entity for AI shopping)
Why AI shopping surfaces like Google AI Mode, ChatGPT, and Perplexity read price and availability from Offer schema. Without it your products can't show up there.
Fix Add Product, Organization, and BreadcrumbList JSON-LD. Many themes include it; a schema app fills gaps.
highNo product review schema detected (hurts rich results + trust)
Why Review schema is what puts star ratings in Google results. Without it you lose the trust signal that lifts click-through.
Fix Add Product, Organization, and BreadcrumbList JSON-LD. Many themes include it; a schema app fills gaps.
mediumTitle is 28 chars (aim 30–60)
Fix Set a unique 30–60 char title per page in your theme's SEO settings (or Search & Discovery).
mediumMissing meta description
Why The meta description is the sales pitch under your search result. A good one lifts click-through even when your ranking doesn't change.
Fix Write a 120–160 char meta description; on Shopify, edit it under the page's Search engine listing.
mediumNo canonical tag (duplicate-content risk)
Why Without a canonical tag, Google can treat variant and filtered URLs as duplicate pages and split your ranking signals.
Fix Most themes add canonical tags automatically — if missing, add <link rel="canonical"> in theme.liquid's <head>.
mediumNo text compression (gzip/brotli)
Why Heavy pages load slower, and slower pages rank lower and convert worse. Speed is money on a storefront.
Fix Ensure gzip/brotli is on — Shopify does this by default; a proxy or custom code can break it.
mediumNo Product / Organization / WebSite schema
Why This schema powers breadcrumb and product rich results in Google. Without it your listings look plainer and get fewer clicks.
Fix Add Product, Organization, and BreadcrumbList JSON-LD. Many themes include it; a schema app fills gaps.
mediumNo BreadcrumbList schema (helps rich results)
Why This schema powers breadcrumb and product rich results in Google. Without it your listings look plainer and get fewer clicks.
Fix Add Product, Organization, and BreadcrumbList JSON-LD. Many themes include it; a schema app fills gaps.
mediumConsider testing urgency / social-proof on the homepage (none detected)
Why Social proof and urgency are among the biggest conversion levers. Without any, visitors have less reason to buy now.
Fix Add social proof and urgency (reviews, low-stock, countdowns). PopBoost does this without a theme edit.
lowWeak/absent cache-control on the document
Why Minor performance hygiene. Small individual impact, but it adds up on a heavy page.
Fix Set sensible cache headers on static assets; on Shopify this is handled by the CDN for theme assets.
lowNo HSTS header
Why These are security-hardening headers. Low priority on Shopify since the platform handles the basics; worth noting only for custom setups.
Fix Security headers are set at the platform/CDN level — usually fine on Shopify; note for custom setups.
lowNo Content-Security-Policy
Why These are security-hardening headers. Low priority on Shopify since the platform handles the basics; worth noting only for custom setups.
Fix Security headers are set at the platform/CDN level — usually fine on Shopify; note for custom setups.
lowConsider adding email capture to recover first-time visitors (none detected)
Why Most first-time visitors don't buy. Without email capture you lose the chance to bring them back and recover the sale.
Fix Add a timed email popup (after ~15s or on exit) with a real incentive — not on page load.
AI shopping readinessPoint this at a product page for a full AI-shopping check.
Merchant Center riskNeeds a product page with product schema to assess risk.
Collection pageNot available.
Checkout and tracking
100/100No legacy checkout tracking found on the storefront — the best result an external scan can confirm.
mediumKlaviyo detected, verify its checkout tracking moved to a Web Pixel
Why Email and marketing apps often used the Additional Scripts field to fire checkout and order events. That field is locked now, so any tracking they left there stopped working. Most have shipped a Web Pixel version, but old installs can still be on the broken path.
Fix Open the app and confirm its Shopify integration is on the Web Pixel / Customer events path, not the old Additional Scripts snippet. Update the app if it still asks you to paste code into Additional Scripts.
Check in your admin
- Settings > Checkout shows an "Upgrade" button. That means you're still on the legacy checkout. Unmigrated stores auto-revert to a default checkout by August 26, 2026 (August 13, 2026 for Plus).
- Any live Shopify Scripts (discounts, shipping, payment). Shopify Scripts stopped running on June 30, 2026. Rebuild that logic as Shopify Functions or your custom discount/shipping/bundle rules silently stopped working.
- The Additional Scripts field still has code in it. That field was locked August 28, 2025. Anything there no longer runs at checkout, so move it to Custom Pixels or official apps.
- Thank-you / order-status page customizations. Legacy order-status page edits don't carry over. Rebuild them as checkout UI extensions or post-purchase blocks.
- checkout.liquid customizations in your theme. checkout.liquid is deprecated and being removed. Move branding to the Checkout Editor and logic to UI extensions + Functions.
- Place a low-value test order after any tracking or checkout change. This is the one thing this checker can't do for you. We only see the storefront HTML, not what your ad platforms received. After any pixel, consent-banner, theme, or checkout change, buy something cheap and confirm the exact order value AND currency landed in GA4 and each ad platform. A pixel debugger showing an event firing does not prove the value and currency arrived correctly.
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