LastObject sells reusable versions of single-use items (swabs, tissues, rounds), so the pitch is partly educational: why switch. The store has to make that case fast. My technical and SEO audit is below. Useful if your product needs a why-switch explanation.
C
10 of 10 sampled internal links are broken (4xx/5xx): /collections/shop-all-products, /products/lastswab, /products/lasttissue…
Broken internal links dead-end shoppers and waste Google's crawl budget, chipping away at trust and indexing.
Site audit
71/100Two things drag this store: broken links and app-script bloat. Both hurt speed, crawlability, and conversion.
high10 of 10 sampled internal links are broken (4xx/5xx): /collections/shop-all-products, /products/lastswab, /products/lasttissue…
Why Broken internal links dead-end shoppers and waste Google's crawl budget, chipping away at trust and indexing.
Fix Fix or redirect broken internal links — set up 301 redirects under Settings → Navigation / URL redirects, and check menu links after theme edits.
mediumMeta description is 173 chars (aim 120–160)
Why The meta description is the sales pitch under your search result. A good one lifts click-through even when your ranking doesn't change.
Fix Write a 120–160 char meta description; on Shopify, edit it under the page's Search engine listing.
medium57 external scripts (heavy — hurts load time)
Why Heavy pages load slower, and slower pages rank lower and convert worse. Speed is money on a storefront.
Fix Audit and remove apps you don't use — each adds scripts. Combine or defer non-critical ones.
mediumHTML document is 506 KB (large)
Why Heavy pages load slower, and slower pages rank lower and convert worse. Speed is money on a storefront.
Fix Trim the homepage: fewer sections, lazy-load below the fold, and remove unused app embeds.
mediumNo BreadcrumbList schema (helps rich results)
Why This schema powers breadcrumb and product rich results in Google. Without it your listings look plainer and get fewer clicks.
Fix Add Product, Organization, and BreadcrumbList JSON-LD. Many themes include it; a schema app fills gaps.
mediumFew modern image formats (WebP/AVIF) — larger downloads
Why Oversized, eagerly-loaded images are usually the biggest drag on Core Web Vitals, which Google uses for ranking.
Fix Serve WebP/AVIF — Shopify's CDN can, so re-upload large images or use an image-optimizer app.
mediumConsider testing urgency / social-proof on the homepage (none detected)
Why Social proof and urgency are among the biggest conversion levers. Without any, visitors have less reason to buy now.
Fix Add social proof and urgency (reviews, low-stock, countdowns). PopBoost does this without a theme edit.
low2 H1 headings (use one)
Why The H1 tells Google and shoppers what the page is about. Missing or duplicate H1s blur that signal and weaken ranking.
Fix Use exactly one H1 per page — usually the product or page title. Fix duplicate H1s in the theme sections.
lowWeak/absent cache-control on the document
Why Minor performance hygiene. Small individual impact, but it adds up on a heavy page.
Fix Set sensible cache headers on static assets; on Shopify this is handled by the CDN for theme assets.
AI shopping readinessPoint this at a product page for a full AI-shopping check.
Merchant Center riskNeeds a product page with product schema to assess risk.
Collection pageNot available.
Checkout and trackingNot detected as a Shopify store, so the checkout check was skipped.
Embed this badge on your site →
Paste this HTML on lastobject.com. The badge links back to this report.
<a href="https://eue.app/q/lastobject-teardown-reusable-everyday-products-o-store-audit" target="_blank" rel="noopener">
<img src="https://eue.app/badge/lastobject.com.svg" alt="lastobject.com store audit by eue" width="140" height="28">
</a>This is lastobject.com. What does your store look like?
Run the same audit on your store, then ask the community what to fix first. No account needed.
Free · no account · how it works
No comments yet.