Satya sells organic skincare aimed at eczema and sensitive skin, so the store has to solve a specific problem and build trust with a wary audience. My technical and SEO audit is below. Useful if you sell a solution to a defined problem rather than a general product.
B
8 of 10 sampled internal links are broken (4xx/5xx): /, /pages/satya-inner-circle, /pages/story…
Broken internal links dead-end shoppers and waste Google's crawl budget, chipping away at trust and indexing.
Site audit
83/100Broken internal links are dead-ending shoppers and wasting crawl budget — worth fixing first.
high8 of 10 sampled internal links are broken (4xx/5xx): /, /pages/satya-inner-circle, /pages/story…
Why Broken internal links dead-end shoppers and waste Google's crawl budget, chipping away at trust and indexing.
Fix Fix or redirect broken internal links — set up 301 redirects under Settings → Navigation / URL redirects, and check menu links after theme edits.
mediumNo BreadcrumbList schema (helps rich results)
Why This schema powers breadcrumb and product rich results in Google. Without it your listings look plainer and get fewer clicks.
Fix Add Product, Organization, and BreadcrumbList JSON-LD. Many themes include it; a schema app fills gaps.
medium12/29 images missing alt text (SEO + a11y)
Why Alt text is how search and screen readers understand images. Missing it loses image-search traffic and fails accessibility.
Fix Add descriptive alt text to product and content images in the theme editor / product media.
mediumFew modern image formats (WebP/AVIF) — larger downloads
Why Oversized, eagerly-loaded images are usually the biggest drag on Core Web Vitals, which Google uses for ranking.
Fix Serve WebP/AVIF — Shopify's CDN can, so re-upload large images or use an image-optimizer app.
mediumConsider testing urgency / social-proof on the homepage (none detected)
Why Social proof and urgency are among the biggest conversion levers. Without any, visitors have less reason to buy now.
Fix Add social proof and urgency (reviews, low-stock, countdowns). PopBoost does this without a theme edit.
lowWeak/absent cache-control on the document
Why Minor performance hygiene. Small individual impact, but it adds up on a heavy page.
Fix Set sensible cache headers on static assets; on Shopify this is handled by the CDN for theme assets.
AI shopping readinessPoint this at a product page for a full AI-shopping check.
Merchant Center riskNeeds a product page with product schema to assess risk.
Collection pageNot available.
Checkout and tracking
100/100No legacy checkout tracking found on the storefront — the best result an external scan can confirm.
No issues flagged.
Check in your admin
- Settings > Checkout shows an "Upgrade" button. That means you're still on the legacy checkout. Unmigrated stores auto-revert to a default checkout by August 26, 2026 (August 13, 2026 for Plus).
- Any live Shopify Scripts (discounts, shipping, payment). Shopify Scripts stopped running on June 30, 2026. Rebuild that logic as Shopify Functions or your custom discount/shipping/bundle rules silently stopped working.
- The Additional Scripts field still has code in it. That field was locked August 28, 2025. Anything there no longer runs at checkout, so move it to Custom Pixels or official apps.
- Thank-you / order-status page customizations. Legacy order-status page edits don't carry over. Rebuild them as checkout UI extensions or post-purchase blocks.
- checkout.liquid customizations in your theme. checkout.liquid is deprecated and being removed. Move branding to the Checkout Editor and logic to UI extensions + Functions.
- Place a low-value test order after any tracking or checkout change. This is the one thing this checker can't do for you. We only see the storefront HTML, not what your ad platforms received. After any pixel, consent-banner, theme, or checkout change, buy something cheap and confirm the exact order value AND currency landed in GA4 and each ad platform. A pixel debugger showing an event firing does not prove the value and currency arrived correctly.
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